In policy debates, building brand awareness, or managing reputations, we move people to make an impact.

Generating Support for an Energy Issue Campaign

The Issue

In an effort to address outdated standards limiting investment in ethanol, a national trade group submitted a Clean Air Act Waiver Application to the EPA. While the waiver had widespread bi-partisan support from Congress and the nation’s heartland, environmental groups, corporate interests and others threatened to derail the movement using misinformation and red tape.

Our Approach

Our campaign delivered a groundswell of support for the waiver, while at the same time driving meaningful participation in the public comment period. Grassroots activations, speaking engagements and plant tours for elected officials were combined with rapid response efforts to accurately and effectively counter the opposition’s attacks.

The Results

In just 90 days, we were able to generate more than 21,000 comments submitted to the EPA, which led to increased legislative support for the waiver. For more information on our fast turnaround effort, contact us.

The Century Council

The Issue

In an effort to help parents address alcohol-related issues with their children, The Century Council needed a strategic and cost-effective identification and outreach plan, targeting specifically parents of children ages 10 – 14 in specific states.

Our Approach

Our strategy was to narrow outreach to the most responsive groups – children, parent and faith-based organizations. Using organization email, message boards, newsletters and meetings, we delivered materials to a broad universe while boosting response rates because messages were delivered through trusted sources.

The Results

We conducted outreach in more than 27 states, recruiting more than 5,200 influential organizations and distributing more than 2.6 million pieces of material. The Century Council still communicates with more than 90 percent of this audience today. To learn more about why this outreach was so effective, get in touch with us.


National Association of Realtors

The Issue

Despite a large housing inventory and 40-year lows for mortgage rates, the media was sensationalizing a faltering real estate market as a sign of our weak economy. To help change public perceptions, NAR needed a training program to help local REALTORS® address buyer concern in their market.

Our Approach

We developed a toolkit and local grassroots training curriculum to help state REALTOR® boards and association executives reach consumers, media and community-based organizations with accurate and compelling messages about the realities – and the opportunities – in the current market.

The Results

DI conducted more than 145 day-long sessions across the country, reaching nearly 5,200 REALTOR® leaders in 43 states and 116 cities. To learn more about how we helped REALTORS® tell the real estate story locally, contact us.