Direct Impact hosts “Delivering Localism” event
Joins with CBI, Localis to discuss growing importance of local outreach in UK
Direct Impact (DI), the UK’s leading grassroots communications firm, recently joined with the CBI to host an event called ‘Delivering Localism’ in the firm’s London Office, which examined how recent policy changes are impacting the way companies and officials connect with local communities.
“Localism is at the heart of our government, and as we’ve seen recently, there is more focus on driving powers away from the centre and into local communities,” said Andrew Cumpsty, managing director of Direct Impact in the UK. “The Localism Act has helped enshrine this idea into law and this carries significant implications for the business community.”
Event speakers, which included CBI Senior Policy Advisor Mark Pawsey MP and Localis Chief Executive Alex Thomson, spoke at length about how localism’s growing prominence could impact business, and in turn, how corporations can position themselves more effectively to affect real change in the local communities where they do business.
The event was attended by more than 50 business leaders, many of which commented on how timely it was for Direct Impact to bring its grassroots campaign model to the UK.