Franco is a vice president at Direct Impact, where he leverages two decades of experience in public affairs, advocacy communications, and stakeholder and coalition engagement to achieve client objectives.

He has advised senior leaders at Fortune 500 companies and trade associations on strategic communications, and has served on winning presidential, gubernatorial, congressional, and state legislative campaigns since 2004. Franco previously served in senior communications and strategic initiatives roles for a statewide elected official and $1.7 billion state agency in Florida, as vice president at a Florida public relations firm managing successful grassroots advocacy campaigns, and as a White House advance staffer.

Franco earned a Bachelor's degree in political science from the University of Florida, a Master's degree in international affairs from the Florida State University, and is a proud dad of three boys.