Paola Zapata is an Account Executive at Direct Impact. With experience in media relations, content creation, research development and media monitoring and tracking, Paola is passionate about crafting effective messages and helping clients deliver their impact across all desired targets. 

Prior to joining Direct Impact, Paola managed account operations for an international communications consultancy and an agency specializing in crisis management and public affairs. She has also had a variety of internship experiences in public relations and social media. 

Paola is a native of Venezuela and has called Maryland home for almost a decade. She graduated from the University of Maryland, College Park with a bachelor's degree in communication studies. 

Hometown Newspaper: El Siglo